Marketing in Hollywood is often seen through a lens of huge budgets, splashy red carpets and soaring advertisements. But any marketer in show business will tell you that, when it comes to selling a film or series, ground game is just as important. That premise is crucial to the business model of SGG Media, an upstart agency which represents an army of […]
Source: Variety — This article was automatically imported from the source. Read full article at original source →
